Their own first lady of sorts, Pamela Anderson, tells us that she has taken a direct approach in her attempts to woo Melania. “[It all started] when I saw that Melania Trump wore Ralph Lauren, which is a fur-free brand, to the presidential inauguration,” explains Anderson. “I thought we should send her a beautiful coat in the hope that she will wear it and inspire more women not to wear real fur when the alternative is just as glamorous. Eco-fur is warm, soft, less expensive than real fur, made from recycled materials, and machine washable.”
As such, Pamela and PETA worked with Only Me, a Russian company that makes eco-friendly furs, to produce a black Persian lamb-look coat with a vegan leather sash belt, aiming to tie in with the winter collections that are currently hitting the runways in fashion capitals around the world.
Knowing that everything Melania wears will now make global front pages and be heavily scrutinised, PETA’s founder, Ingrid Newkirk, says that they couldn’t have picked a more prolific ambassador to target.
“Melania is a fashion icon now whether people like it or not,” Newkirk says. “We decided that since the world is looking at Melania Trump, we would ask her to be a style icon with a heart. Michelle Obama has never worn fur, the Bush wives never wore fur. When Nixon was in office he made a statement about the Republican ‘cloth coat’ and his wife never wore fur. So Pam is saying to Melania, ‘please keep this going’.